In recent independent consumer research, we asked 900 Americans (330 tennis players) a question:
"Tennis is introducing a new program focused on giving you a great workout called Cardio Tennis. Are you interested in this new program?"
• 80% of tennis players were interested in Cardio Tennis • 55% of non-players were interested in Cardio Tennis• 67% of non-playing women were interested in Cardio Tennis • Only 28% of non-players were interested in playing regular tennis
We have huge opportunity with Cardio Tennis
For more information, look at the options in the left margin.