You have many opportunities to build your Cardio Tennis program by attracting these potential markets:

1. Existing Players - Cardio Tennis is a new way to get your present players ...PLAYING MORE OFTEN. Too many present players are leaving your facility to get their cardio workout. Cardio Tennis will increase participation with this market. 80% of all current players are interested in Cardio Tennis.
    
2. Former Players - we have lost many players over the years to health clubs and fitness centers. Cardio Tennis can get them back into tennis.
    
3. Women - 2/3 of all women who don't play tennis told us in a recent survey they were interested in Cardio Tennis. This is a huge opportunity.
    
4. Couples - because you can have players of varying abilities inCardio Tennis at the same time, this is a great way for couples to have fun.
    
5. Active people, especially those who work out in fitness centers - this is a huge market since working out on treadmills, ellipticals, bikes, etc. can be boring. Cardio Tennis is fun, different and challenging.
    
6. New Players or Beginners - another huge market. As long as a person has decent hand eye coordination, beginners can have a great time in Cardio Tennis. Try using "transition balls". This along with a good feeder makes for  an excellent experience.
    
7. Special Populations - we have seen wheelchair participants have a great time in Cardio Tennis.
   
   What about Kids? Yes, but we are not ready to introduce this program until we do some more testing. But, we know Cardio Tennis 4 Kids will be a winner too.

For more information, look at the options in the left margin.